MullenLowe
Integrated Producer, Advertising

Oversaw integrated 360° campaigns for global premium brands including Patrón, Grey Goose, Hawaiian Airlines, Ghirardelli, and Stanley 1913.

Ghirardelli: Perfect Pairs
TVC

Client: Ghirardelli
Director: Kinopravda
Production: Imposter
ECD: Steph Kohnen
Creative Directors: Jordan Sparrow, Ricky Johanet
ACD, Art: Jude Le Bayon
ACD, Copy: Elin Lindeberg
Executive Producer: Whitney Husnik
Producers: Chloe Schulberg, Marla Bahloul


A celebration of Ghirardelli’s signature chocolate caramel squares, brought to life through the “Perfect Pairs” TVC campaign.



Ghirardelli Peppermint Bark
TVC

Client: Ghirardelli
Director: WATTS
Production: Stink
ECD: Steph Kohnen
Creative Directors: Jordan Sparrow, Ricky Johanet
ACD, Art: Jude Le Bayon
ACD, Copy: Elin Lindeberg
Executive Producer: Whitney Husnik
Producers: Chloe Schulberg, Marla Bahloul


Ghirardelli rings in the holidays with its seasonal Peppermint Bark campaign.



Ghirardelli Holiday Box
Activation/Stunt

Client: Ghirardelli
Production: High Contrast

ECD: Steph Kohnen
Creative Directors: Jordan Sparrow, Ricky  Johanet
ACD, Art: Jude Le Bayon
ACD, Copy: Elin Lindeberg

Producer: Marla Bahloul

We dropped a giant mystery box in the middle of Manhattan and gave New Yorkers one way to open it: sing. Hundreds of strangers came together, and were rewarded with Ghirardelli Peppermint Bark Squares.


Grey Goose: Idris Elba
Product Launch


Client: Grey Goose
Production: Smile
Director: Mar del Corral
Creative Director: Victor Monclus
Executive Producer: Amanda Van Caneghem
Producer: Marla Bahloul

Idris Elba debuts his latest track, "Pushing On," to celebrate the launch of Grey Goose Altius.



The Trojan Bouquet
Activation

Production: MullenLowe
Creative Directors:  Jude Le Bayon, Elin Lindeberg, Xavi Ocaña, Catarina Barcala
Producer: Marla Bahloul

Adland initiative designed to encourage agencies to hire mothes reentering the workforce. For Mother’s Day, MullenLowe partnered with Lenita to create and distribute bouquets wrapped in resumes, sending them to mothers at agencies nationwide.  



Hawaiian Airlines: Hawaiʻi Starts Here
360 Campaign

Client: Hawaiian Airlines
Production: Imposter
Director: Thomas Ralph
Creative Directors: Erica Sanchez, Tyler  Kirsch
Executive Producer: Amanda Van Caneghem
Producer: Marla Bahloul

Capturing the culture of the Islands and the distinctly Hawaiian approach to hospitality in the air, the campaign marks a defining moment for the brand, the debut of the 787 Dreamliner, Hawaiian Airlines.






Grey Goose x US Open: Frances Tiafoe
Integrated DOOH Campaign

Client: Grey Goose
Production: Florence
Director: Max Bartick
Creative Director: Victor Monclus
Executive Producer: Amanda Van Caneghem
Producer: Marla Bahloul

Grey Goose partnered with American tennis star Frances Tiafoe to launch the Honey Deuce, the signature serve of the US Open, in a video, photography, and OOH campaign featured in Times Square.


Grey Goose x Australian Open
Integrated OOH Campaign

Client: Grey Goose
Production: Logan
Director: Alex Turvey
ECD: Stephanie Kohnen
Executive Producer: Amanda Van Caneghem
Producer: Marla Bahloul

Video, photography and OOH campaign to annouce the official partnership between the Australian Open and Grey Goose.