Patrón Tequila Cristalino
Product Launch

Agency: MullenLowe
Client: Patrón
Production: Somesuch
Director: Alfred Marroquín
Photographer: Hans Neumann
Creative Director: Mary Wuensch
Art Director: Xavi Ocaña, Catarina Barcala
Executive Producer: Amanda Van Caneghem
Producer: Marla Bahloul
Edit: Mah Ferraz, Cut + Run
VFX: Jogger
Music: Las Muchachas, Karen Y Los Remedios

Film, photography, and OOH campaign marking the launch of Patrón Tequila's Cristalino. Shot on location in Jalisco, Mexico, the project captures the craftsmanship and heritage behind the legacy tequila brand.