MullenLowe: Trojan Bouquet
Activation
Production: MullenLowe
Creative Directors: Jude Le Bayon, Elin Lindeberg, Xavi Ocaña, Catarina Barcala
Producer: Marla Bahloul
Adland initiative designed to encourage agencies to hire mothes reentering the workforce. For Mother’s Day, MullenLowe partnered with Lenita to create and distribute bouquets wrapped in resumes, sending them to mothers at agencies nationwide.